The Coca Cola Friendship Machine (Máquina de la Amistad)

The video provides a summary of the Coca-Cola special outdoor campaign during Friendship Day (Dia del Amigos) on 20th July 2010 in 7 South American countries, i.e. Argentina, Brazil, Costa Rica, Guatemala, El Salvador, Panama and the Honduras. The 3.5 meter tall vending machine offered passers-by two Coke bottles for the price of one. In order to get them, customers had to collaborate, helping each other to reach up to the machine slot. Later on, the campaign was repeated in other countries for local versions of friendship day. Moreover, the campaign won a Gold Outdoor Lion, Gold Direct Lion, and Silver Media Lion at Cannes International Advertising Festival in 2011.

Source: Youtube, http://theinspirationroom.com

Thank you A!

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